The Real Cost of Going Green

"The Real Cost of Going Green" is an informative article from Bloomberg.com which discusses current environmental and economic trends in U.S.

Bloomberg.com

Full of interesting facts this article discloses that in 2011, "34 percent of adults saying they are worried about the planet -- down from 43 percent in 2009" yet "Americans spend about $175 billion a year on eco-friendly goods and services according to the Environmental Protection Agency." Additionally the article displays that there are many efforts Americans can make that will lessen environmental  impact while reducing costs. One such money and environment saving effort is to invest in a $42 low flow shower head which leads to savings of up to $100 annually. Beyond these interesting ideas the article covers topics ranging from: "clean indoor air" to "Eco Friendly Paper Products" and "Green Mattresses", all the while discussing eco-friendly products.

Although this article is very interesting and would likely change many consumers thought buying behavior it has one core issue. The core issue that this article displays is the obsession with consumption, while this article promotes "green" products it fails to recognize and display that in most instances the most "green" action is to reduce consumption.